THE DIAGNOSTIC · FIVE DAYS · FOUR VITALS
Get a marketing diagnostic before spending another dollar.
Everyone measures whether marketing ran. Nobody measures whether it landed. The diagnostic reads your last 180 days off your own data: every message scored against your market, the named accounts already warming, and where the next dollar should actually go. Four vitals, five days, from $500.
CREDITS BACK IN FULL WHEN YOU BUILD WITHIN 90 DAYS
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180
DAYS OF YOUR MARKETING, READ IN FIVE
3
METRICS LINKEDIN REPORTS ON ORGANIC. WE COMPUTE THE REST
2X
HOW OFTEN THE MEDIAN POST REACHES THE SAME PERSON
90
DAYS TO APPLY EVERY DOLLAR AS CREDIT
$0
WHAT IT COSTS IF YOU BUILD
watch First · 60 SECONDS
The whole pitch, in one minute.
THIS CUT ALSO RUNS AS THE COLD AD · SQUARE AND VERTICAL EXPORTS
THE FREE AUDIT PROBLEM
Every agency will audit you for free. That should worry you.
A free audit is free because the audit is not the product. You are. A paid diagnostic can afford to disagree with you, and with us. Here is everything this one refuses to be.
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NOT 01
A free audit
A free audit is a sales deck with your logo on the cover. The conclusion was written before the work started: hire the people who ran it. Ours is paid for by you, which is why it can tell you the truth.
NOT 02
A strategy deck
The diagnostic reads what already happened, and it ends in decisions, not homework. Strategy is what you choose to do next. That part stays yours.
NOT 03
A tool demo
If the readout were screenshots of dashboards you already own, you would have paid for nothing. We compute what your tools don’t report and connect what they can’t.
THE INSTRUMENT · FOUR VITALS, MEASURED
We don’t. We take your vitals instead.
Four readings off your own data, like a Whoop strapped to your go-to-market. LinkedIn reports three numbers on organic. We compute what it doesn’t, rank every asset inside its own format, and disclose the inputs behind every score.
01
Resonance
MESSAGE LEVEL · PER ASSET
Every piece you shipped, scored inside its own format and ranked by theme. Organic scores on engagement and spread. Paid adds click-through and completion.
LEARN MORE ↓
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02
Reach
AUDIENCE LEVEL · OVER TIME
Whether your voice is growing or circling the same room: impressions against unique people reached, and where new eyes actually come from.
LEARN MORE ↓
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03
Warmth
ACCOUNT LEVEL · NAMED
Which of your target accounts engaged and how hard, pulled from a report inside your own LinkedIn account that almost nobody opens. Works with zero paid history.
LEARN MORE ↓
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04
Attribution
REVENUE LEVEL · OFTEN DARK
The join between engagement and pipeline depends on your tracking hygiene, and it is almost always a mess. When we can’t read it, we say so instead of inventing it.
LEARN MORE ↓
ONE DARK GAUGE IS CREDIBLE. FOUR IS A PITCH. ZERO IS A LIE.
MESSAGE LEVEL · SCORED PER POST
Vital #1 Resonance: identify the most resonant message in your market.
Resonance is message level. Every piece you shipped in the last 180 days, scored inside its own format and ranked by theme, so your best argument stops being a feeling and becomes a number.
Engagement rate
Did people react? Reactions, comments, reposts, and clicks, measured against impressions.
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Spread
Did it travel? Unique people reached against impressions. A post at 70 percent reached new rooms. A post at 25 percent circled the same one.
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View rate, on video
Did the hook earn the stop? Views against impressions. The first two seconds, measured.
RUNNING PAID OR THOUGHT LEADER ADS? THE READ DEEPENS:
+ CLICK-THROUGH RATE + COMPLETION 25 / 50 / 75 / 97 + WATCH TIME
A thought leader ad means completion data on a founder’s actual voice. If you’ve never run one, we’ll show you which message has earned the spend.
HOW WE SCORE YOUR POSTS
82
RESONANCE INDEX
TOP DECILE, RANKED AGAINST YOUR OWN VIDEO POSTS
SAMPLE DATA · REPEATED FOR EVERY POST IN YOUR ARCHIVE
THREE WAYS IN. ALL OF THEM START THIS WEEK.
LANE 01 · FULL ACCESS
Read-only grants
Page analyst, Campaign Manager viewer, GA4 viewer. Five minutes each, nothing that can post or spend. Every gauge lights up.
LANE 02 · TOOL SEAT
Publish through a scheduler?
A viewer seat in Metricool, Hootsuite, or Buffer covers impressions, spread, and watch time without touching LinkedIn at all.
LANE 03 · NO ACCESS YET
The public signal read
Locked down until contract? We read the public record: every post, ranked by real engagement. The clock starts the day you pay, and gauges upgrade live as access lands.
HOWEVER MUCH ACCESS YOU CAN GRANT, THERE IS A VERSION OF THE READ THAT STARTS THIS WEEK.
AUDIENCE LEVEL · OVER TIME
Vital #2 Reach: measure whether your marketing reaches the right audience.
Reach is audience level. Who is actually in the room when you speak, whether that room is growing, and how much of it matches your buyer.
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Audience growth
Is the room growing? Followers and unique people reached, tracked per voice across 180 days.
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Audience quality
Is it the right room? The seniority, function, and industry of who actually watches, held against your buyer.
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Saturation
Are you re-hitting the same people? Paid reach and frequency, read against your named-account list.
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Branded demand
Do they remember you? Searches for your name, trending across the window. The truest sign reach became memory.
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WHAT REACH NEEDS
Everything Resonance already uses, plus one five-minute grant: Google Search Console viewer, for the branded demand read.
NO ACCESS YET?
Then Reach reports what the public record shows, follower counts per voice, and marks the rest dark. One dark gauge is credible. We never fill it with guesses.
ACCOUNT LEVEL · NAMED
Vital #3 Warmth: identify the companies and people most engaged with you.
Warmth is account level. Which of your named targets are leaning in, read from data already sitting inside your own accounts.
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The report nobody opens
Your LinkedIn account already holds an account-level engagement read on your named targets. We upload your list on day one and open it. It counts organic, ads, and site visits.
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Who keeps showing up
The same names reacting and commenting, week after week. Visible warmth in the public record, readable with zero access.
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Site visitors, deanonymized
The warmest signal most teams throw away: who is on your site right now, person by person. Usually no instrument attached. We tell you exactly what one would catch.
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WHAT WARMTH NEEDS
A Campaign Manager viewer seat and your target list, which we upload on day one. LinkedIn takes about 48 hours to process it. That is why the list goes in before anything else.
NO VISITOR ID INSTALLED?
That is a finding, not a failure. Person-level visitor identity is the warmest signal in B2B, and installing it takes an afternoon. The readout shows you what it would have caught this quarter.
REVENUE LEVEL · OFTEN DARK, AND WE SAY SO
Vital #4 Attribution: connect marketing activity to pipeline and revenue.
Attribution is revenue level: your LinkedIn activity joined to your CRM, per account. It is the gauge most teams cannot light yet, and the only honest thing to do about that is say so.
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The join
LinkedIn touch on one side, CRM outcome on the other, matched per account. Requires a connector like Fibbler already running. If you have it, we read it in full.
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The plumbing
Do your links carry receipts? We audit the UTM discipline attribution depends on, because the join is only as honest as the tagging underneath it.
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The honest ceiling
When the join does not exist, this gauge reads dark, and the readout says so in plain language. One dark gauge is credible. Four is a pitch. Zero is a lie.
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ALREADY RUNNING FIBBLER OR SIMILAR?
A five-minute viewer seat and we read the join in full: influenced pipeline and revenue, per named account, with the evidence trail.
NO JOIN YET? MOST TEAMS DON'T HAVE ONE.
The gauge reports dark and the readout prices what lighting it costs. Usually an afternoon of setup, not a replatform. Knowing the gauge is dark is worth more than a number someone made up.
ACCESS · TIERED, NOT GATED
Three tiers of access. Every one of them produces a readout.
Warmth is account level. Which of your named targets are leaning in, read from data already sitting inside your own accounts.
EVERY TIER: ONE COMPANY READ + ONE VOICE · EACH ADDITIONAL VOICE +$500 · EVERY GRANT IS READ-ONLY
STILL DECIDING · TALK TO A HUMAN
Sold on the diagnostic, but still have questions? Let’s talk.
Fifteen minutes with a human, not a sales sequence. Bring the access question, the timing question, the is-this-for-us question, and leave with a straight answer.
IN THEIR WORDS
They saw the chart. They stopped guessing.
“We assumed we had a content problem. The readout showed our strongest message was the one we posted least, and three of our target accounts had been warming for months while we chased colder ones. It paid for itself before the call ended.”
A wide door. Not an open one.
Who this diagnostic is for.
Most B2B teams with a real archive qualify. Not everyone should buy it, and the fit call will tell you which one you are.
FAQ · INCLUDING THE TECHNICAL PARTS
Questions, answered plainly before you book.
Your experts on camera. Demand where you aim it. Revenue you can trace.
BOOK THE DIAGNOSTIC · FROM $500
