SaaS pivots faster than pipeline can prove it. We close that gap.
Test the message while you build the product. Warm the accounts before you launch. Bring your humans online when it is time to sell, and trace every deal back to what opened it. The verdict your market takes two years to hand you, read in ninety days.
The numbers behind the squeeze every SaaS team feels.
17%
Of the buying journey is spent with sales reps. The other 83% happens where your team is not.
GARTNER
71%
Arrive with a vendor preference before their first tracked website visit.
ACQUIRE.IO, 2024
2.3x
More likely to finalize a shortlist before contacting anyone.0 when buyers research with AI.
GARTNER
12–24 mo
From building the product to knowing if it sells. The verdict loop most SaaS teams cannot afford anymore.
GARTNER
6–8x
Cheaper CPMs when a message proven on LinkedIn retargets across Meta and social. The other 83% happens where your team is not.
GARTNER
WHY B2B PODCASTS GET CANCELLED
Most B2B podcasts die in the budget review. Not in the studio.
We know because we produced them. For years we made genuinely good shows, and watched good shows get cut anyway, because when the CFO asked what the podcast earned, nobody had an answer. So we stopped selling podcasts and built the instruments around them.
THE OLD VIABILITY LOOP
THE OLD VIABILITY LOOP
Build first, message later
Positioning gets written after the roadmap ships, and tested on live pipeline.
Build first, message later
Positioning gets written after the roadmap ships, and tested on live pipeline.
Launch cold, warm after
The campaign starts the day the product does, aimed at strangers.
Bring your humans online
300 to 600 named accounts already recognize you the day sales starts calling.
Force meetings with sequences
SDR volume against buyers who avoid vendors that send irrelevant outreach.
Warm the accounts before launch
Your founder and your customers on your own show, in front of the accounts that are warming.
Wait 12 to 24 months for the verdict
Viability arrives after the budget is spent, if attribution can find it at all.
Read the market in 90 days
Warmth movement, identified visitors, and traced pipeline. Just shy of commissioning Gartner, the fastest read your market will give you.
THE ENGINE, TUNED FOR SAAS
Your own show. Your customers as the proof.
Not a guest slot on someone else’s feed. An owned channel where the voices your buyers trust most make your argument for you, aimed at the 300 to 600 accounts your sales team actually wants.
01 · The customer episode
Proof, in their words
Your champion walks through the problem, the rollout, and the result.
One conversation becomes a testimonial, sales enablement cuts, and
clips your warming accounts see for a quarter.
“We stopped explaining what the product does and started showing who
already trusts it.”
The shift that changes the sales call
02 · The category conversation
The voices your buyers follow
Operators and experts from your category, on your show, in real
conversation with your team. Their credibility transfers to yours,
episode by episode.
03 · The founder POV
The argument only you can make
Why you pivoted, what you saw coming, where the category goes next.
The narrative a re-tailored product needs, told by the only person
who can tell it, cited by AI and repeated in rooms you are not in.
Completely remote · Fully produced
Kits ship to every guest, we direct and produce everything, and each
episode lands as video clips plus a published transcript. AI indexes
video now, and most SaaS feeds underweight it, which makes it the open
lane: the trust format your competitors are not filling. About 45
minutes of your guest’s time.
THE MEDIA MATH
LinkedIn proves it. Meta multiplies it.
LinkedIn is where the precision lives: exact titles, exact accounts, real ICP. The waste is paying premium CPMs forever. So we do not.
STEP ONE
Prove on LinkedIn
Message variants tested against your exact ICP. Premium CPMs, earning their keep as market research.
STEP TWO
Capture the engagers
Every view, click, and warm account becomes an audience built from proven interest, not a cold lookalike.
STEP THREE
Retarget everywhere
The proven message follows those buyers across Meta and social at 6 to 8x lower CPMs. Reach at a fraction of the cost.
THE AI-SEARCH ERA
Search is going agentic. Human voices are the moat.
Gartner predicted traditional search volume would fall 25% as buyers move to AI chatbots and answer engines, and buyers who research with AI are 2.3 times more likely to finalize a shortlist before contacting anyone. When a machine writes the category summary, it cites the most authentic human sources it can find.
A generic blog post is exactly what AI replaces. A recorded conversation between your founder and your customer is exactly what it cites. Your show feeds both audiences at once: the buyers deciding in private, and the machines writing their shortlists.
Start here · The Diagnostics
Find your agentic search gap and content opportunity.
Yes, arguably better. PLG lives or dies on category awareness and word of mouth, which is exactly what an owned show compounds. The named-account warming aims at the companies where self-serve users become enterprise deals, and attribution ties signups and expansions back to the content that influenced them.
Yes. Attribution runs four layers: account warming across the five stages, Fibbler syncing LinkedIn engagement to your CRM, visitor identification, and self-reported attribution. It works with HubSpot, Salesforce, and whatever your RevOps team already runs.
Episode production starts at $5,000 per episode, and full programs run $7,500 to $20,000 per month on published pricing. Ad spend passes through separately at cost. The audit is $1,500 flat and credited in full if you build within 45 days.
The audience that matters is your account list, not a subscriber count. We warm 300 to 600 named accounts before the first episode airs, so the show launches in front of the companies your sales team actually wants, already recognizing you.
Paid has a real job here, and LinkedIn especially: it is the only place you can test a message against your exact ICP. The waste is treating premium CPMs as a permanent line item. We prove the message on LinkedIn, then retarget its engagers across Meta and social at 6 to 8x lower CPMs, and the show gives the retargeting something a competitor cannot bid on.
Before the launch, ideally while the product is still being built. Message testing returns a resonance read in the first weeks, which is market research at a fraction of analyst prices. Warming runs while engineering finishes, so launch day lands on accounts that already recognize you, and the 90-day readout tells you whether the new positioning sells before the year-two budget is committed.
START HERE
Your next launch deserves a verdict before the budget is spent.
A free call, not a sales call. Thirty minutes with someone who has built forty-plus shows, an honest read on whether this fits your market, and a recommendation you can run with, whether or not it points to us.
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