OTHER AGENCIES MAKE CONTENT. WE BRING THE ROOM.
ABM for cybersecurity, powered by a room of 1,000+ CISOs.
We warm your named accounts with content, put your people on camera in front of hundreds of targeted accounts and more than one thousand senior security leaders with real budgets, and trace it all to pipeline. Your buyers arrive trusted before the first call.
TRUSTED BY THE TOP SECURITY BRANDS
1,000+
SECURITY LEADERS IN THE NETWORK
300–600
NAMED ACCOUNTS WARMED AND RETARGETED
1–3
GUEST EPISODES PER MONTH, BY TIER
90 DAYS
FROM KICKOFF TO A PROVEN MECHANISM
0
COLD PITCHES. GUESTS COME FROM INSIDE THE COMMUNITY
THE PROBLEM WITH SECURITY MARKETING
Your buyers do not trust vendors. They trust each other.
Security is the most skeptical market in B2B. CISOs ignore ads, delete sequences, and discount anything a vendor says about itself. The only voice that reliably gets through is another operator at their level.
SPRAY ADS
Awareness metrics against an audience nobody named. No account read, no warmth signal.
VENDOR CONTENTSPRAY ADS
A company praising itself. Your buyers discount it on sight, no matter how well it is produced.
THE DASHBOARDSPRAY ADS
Activity dressed up as progress. Impressions and clicks, with no honest line to pipeline.
COLD OUTREACHSPRAY ADS
Deleted on arrival. Every seller crowded into the same two channels at once.
That is the motion your buyers already tuned out. This program replaces it.
PROOF
Three security companies. Three stages. One engine.
An MSSP, a boutique security firm, and a vendor that scaled to a multi-billion dollar valuation. Same engine underneath: warmed accounts, published transcripts, identified visitors, traced pipeline.
"Our buyers distrust vendors for a living. The show puts our practitioners in front of them, and deals now open with 'we listen to the show.'"
JARED BALLOU · DIRECTDEFENSE · MSSP
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"Whyze took our CEO, experts, and investors online through hyper-growth, from startup to a multi-billion valuation."
BEN · HALCYON · ANTI-RANSOMWARE SAAS
"We always wanted a podcast; operationally it was out of reach. Whyze brought world-class security leaders to our table."
KIRK JONES · BLACKLAKE SECURITY · VAR
THE PARTNERSHIP
A content engine plus a community of 1,000+ CISOs. Nobody else has both.
The Whyze labs
The engine
Strategy, messaging, production, and distribution built for security companies. We warm named accounts with content, run the shows, cut the clips, and retarget the people who are already leaning in.
THE CYBERNEST
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The room
A working community of more than one thousand CISOs and senior security leaders, built by Ben Siegel through The CyberNest. Not a contact list. An active community that shows up, talks, and holds budget.
Your next guest is already in the room.
Or bring your own.
A SAMPLE OF THE ROOM. CISOS, DEPUTY CISOS, AND HEADS OF SECURITY INSIDE THE CYBERNEST.
Your expert podcast guests: when your podcast needs a guest your buyers will recognize, we do not cold-pitch strangers. We tee one up from inside the community, or we build the episode around a voice you already have. Your show gets a validated name from your exact market. Your warming accounts see someone they trust sitting across from you.
Distribution · what the campaigns look like
Ninety days: your show live, your accounts warming, your pipeline traced.
01
Pick the accounts together
02
Warm them with static content
Targeted static content runs against the list first. The goal is simple: by the time the show starts, your accounts have already seen you. Cold accounts become warm accounts before a single episode airs.
03
Put trusted voices on your show
Through The CyberNest, we tee up senior security leaders from the community as guests on your podcast. One to three episodes per month depending on tier, for at least ninety days. These are operators your buyers already follow, sitting at your table, on your show.
04
Retarget the accounts that are warming
Episode clips and cutdowns go back out against the same account list. The people who saw your static content now see a CISO they respect in conversation with you. That is the moment a vendor becomes a peer.
WHY THIS IS DIFFERENT
We are the only agency that pairs your content with the room it needs to land in.
VALIDATE THE MESSAGE
Your positioning gets pressure-tested by real buyers
Every episode is a live read on how senior security leaders react to your story. What lands, what gets pushback, what they repeat back in their own words. That feedback sharpens everything else we run.
VALIDATE THE MARKET
Thought leaders in your space, on your side
When recognized operators keep showing up on your show, the market reads it as an endorsement of the category and of you. Borrowed trust becomes earned trust, episode by episode.
OPEN THE DOOR
Guests sometimes become second meetings
A guest is not a lead, and we will never treat one that way. But an hour of real conversation with a senior buyer in your exact market has a way of continuing. Some become customers. That is upside, not the promise.
THE PROOF · ON CAMERA
Worried about the operational lift? So were they.
"Cold calls don’t work anymore. Video and direct engagement with customers have been impactful. These guys are experts in their field: they helped us get amazing guests and held your hand through the entire process."
JIM BROOME · CTO & CO-FOUNDER, DIRECTDEFENSE
FULL TESTIMONIAL · 1:00 · FILMED ON A WHYZE REMOTE SESSION
FULL TESTIMONIAL · 1:00 · FILMED ON A WHYZE REMOTE SESSION
THE PROGRAM
Start with Phase 1. Choose your Phase 2.
You are not buying episodes. Every engagement runs the full engine: message resonance testing, account warming, engaged-visitor deanonymization, and pipeline attribution, with the show as the trust layer on top. Phase 1 proves the mechanism. Phase 2 proves the pipeline.
PHASE 2 ASSUMES A COMPLETED PHASE 1 OR EQUIVALENT ENGINE BUILD. NETWORK ACCESS IS PART OF THE PROGRAM AND IS NOT SOLD ON ITS OWN.
FAQ
Questions, answered plainly
START HERE
Find out who your market already trusts. Then put them on your show.
One call. We will walk your target market, show you who in the community maps to it, and scope Phase 1 together.
NO DECK. NO RETAINER PITCH. A MAP OF YOUR MARKET. · PREFER EMAIL? INFO@WHYZELABS.COM
Trust-led growth for B2B, with vitals.
Arrive trusted.
Arrive trusted.