THE PODCAST ENGINE

Podcast agencies make shows. We make shows that generate attributable pipeline.

Whyze Labs builds and distributes trust-led content. The CyberNest brings a working community of more than one thousand senior security leaders with real budgets. Together, we put the exact people your buyers already trust on your show, in front of the accounts you actually want.

Book the diagnostic · $1,500
See the engine

40+

CLIENT SHOWS IN PRODUCTION TODAY

300–600

NAMED ACCOUNTS WARMED PER PROGRAM

5

BUYER STAGES INSTRUMENTED, END TO END

90 DAYS

TO YOUR FIRST ATTRIBUTION READOUT

0

EPISODES SHIPPED WITHOUT ATTRIBUTION WIRING
WHY B2B PODCASTS GET CANCELLED

Most B2B podcasts die in the budget review. Not in the studio.

We know because we produced them. For years we made genuinely good shows, and watched good shows get cut anyway, because when the CFO asked what the podcast earned, nobody had an answer. So we stopped selling podcasts and built the instruments around them.

7–12x

Typical first-year ROI our podcast clients see, on pipeline the show influenced.
REQUIRES OUR INSTRUMENTED MEASUREMENT: ACCOUNT WARMTH, VISITOR IDENTIFICATION, AND CRM ATTRIBUTION.
THE VANITY SHOW
Downloads as the metric. Nobody on the account list has ever heard it, and nobody can prove otherwise.
THE INTERVIEW MILL
Guests booked for reach instead of the accounts sales actually wants. Busy calendar, empty pipeline.
THE DASHBOARD
Activity dressed up as progress. Impressions and clicks, with no honest line to pipeline.
THE ORPHAN EPISODE
Published once, distributed never. No clips, no retargeting, no second life against the accounts that matter.
That is the podcast your CFO cancels. Below is the one they renew.
PROOF

Multiple shows. Multiple markets. One engine.

Three of the forty-plus, picked because they could not be more different: public infrastructure, professional services, and cybersecurity. Different buyers, same instruments: warmed accounts, published transcripts, identified visitors, traced pipeline.

"Leads show up already referencing the episodes. The conversations do the qualifying before we ever get on a call."

CHRIS · COX PLANNING SOLUTIONS
Professional services. A steady program in a dry industry, quietly compounding into referenced pipeline..

"The podcast became how our region hears the project in our own words, and we can see exactly who is listening."

DEREK MINNEMA · CAPITAL SOUTHEAST CONNECTOR JPA
Public sector. Podcast, LinkedIn, and YouTube distribution now carry the majority of the program.

"Recording with Whyze was the easiest content we have ever made, and it is the first thing prospects mention."

KIRK JONES · FOUNDER, BLACKLAKE SECURITY
Cybersecurity. The episode became the sales team’s opener with skeptical security buyers.
HOW THE ENGINE WORKS

The show is step three. That is the point.

01

Test the message first

Before a single episode is scoped, your positioning gets tested against real buyers. The show is built on the argument your market actually responds to, not the one the brand deck assumes.

02

Warm the named accounts

Three hundred to six hundred companies your sales team actually wants, warmed with targeted content before the show launches. Your first episode lands on an audience that already recognizes you.

03

Produce the show, end to end

Remote or in studio, one to three episodes per month: filmed, edited, clips cut, transcripts published. Guests from your bench, your customers, or the operators your market already follows.

04

Trace it to pipeline, honestly

Clips retargeted to the warming accounts, visitors identified by company, deals traced to the conversations that opened them. When the budget review comes, the show names its pipeline.

Start here · The Diagnostics

$1,500. Five days. Findings are yours.

Flat fee $1,500
Turnaround 5 days
Scored 180 days
Credited 45 days

We score your last 180 days of content and ads on the four gauges, including whether a show would work in your market and what it should say. Build with us within 45 days and the fee is credited in full.

Book the Diagnostics

Programs run $7,500 to $20,000 per month on published pricing. No surprises at the proposal.

Episodes and clips, every month

Full episodes plus cutdowns, quote cards, and audiograms, cut for the feed your buyers actually scroll.

Account warmth readout

Which named accounts moved from Seen to Warm, and which people at those companies are leaning in.

Attribution report

Deals and meetings traced to episodes and clips, in a format your CFO will actually accept.
THE INVESTMENT

Simple math, published pricing. No proposal surprises.

The first ninety days: warming from day one, episodes as the resonance reads land, typically three. You will know what the show earns before you decide to scale it.
STEP ONE · THE AUDIT

$1,500 flat

In five days you know which messages land, which named accounts are warming, and where pipeline leaks. Findings yours either way. On us if you build within 45 days.
THE EPISODES

From $5,000 per episode

Full production, remote or in studio: filmed, edited, clips cut for your feed, transcript published. Everything ships to your library and stays yours.
THE FULL ENGINE

From $7,500 per month

Message testing, account warming, visitor identification, and attribution running around the show. Full tiers on the published pricing page, up to three episodes per month.
AD SPEND PASSES THROUGH SEPARATELY AT COST. FULL TIERS PUBLISHED AT WHYZELABS.COM/PRICING.
COMPLETELY REMOTE

No studio. No travel. Guests love it.

Easier to schedule, more affordable than a studio production, and just as effective. Your guest records from the comfort of a home office, and the show comes out looking like it was shot on a set.

01

The kit ships to their door

Plug-and-play camera, mic, and lighting arrive prepped and tested. Your guest opens a box, not a manual.

02

They record from home

We direct the whole session remotely. About forty five minutes of your guest’s time, from any home office.

03

We produce everything

Filmed, edited, clips cut, transcript published. The kit goes back in the box with a prepaid label.

04

We distribute it all

LinkedIn, YouTube, and podcast feeds, plus retargeting against your named accounts. You approve, we ship.
1 BOX SHIPPED TO THEIR DOOR
~45 MIN OF YOUR GUEST’S TIME
0 TRAVEL, EVER
100% PRODUCED AND DISTRIBUTED FOR YOU
FROM THE LIBRARY

Building professional podcasts, across several markets.

Ransomware Protection

Ransomware Protection

HALCYON · MULTIPLE HOSTS

Cybersecurity & AI

Cybersecurity & AI

BLACKLAKE SECURITY · KIRK JONES

Public Infrastructure

Public Infrastructure

CONNECTOR JPA · DEREK MINNEMA

Environmental Consulting

COX PLANNING · CHRIS COX

Nobody cancels the channel that names the deals it opened.

THE WHOLE POINT OF THE INSTRUMENTS
QUESTIONS BUYERS ASK

Before you hire a B2B podcast agency

Episode production starts at $5,000 per episode, and full programs run $7,500 to $20,000 per month on published pricing, depending on episode volume and how much of the engine you run. Ad spend passes through separately at cost. The audit is $1,500 flat and credited in full if you build within 45 days.

Four layers: account warming across the five buyer stages, Fibbler syncing LinkedIn engagement to your CRM, visitor identification by company, and self-reported attribution tied to episodes and clips. No single number pretends to be the whole truth, which is why CFOs accept it.

No. The account warming runs before the show launches, so your first episode lands on named companies that already recognize you. The audience that matters is the account list, not a subscriber count.

You do. Episodes, clips, transcripts, raw footage. Everything ships to your library and you repurpose it anywhere, whether or not we are still working together.

The audit takes five days. Account warming starts as soon as the list is built, and your first episode records within thirty to sixty days, once the first resonance reads land. The full attribution readout arrives at day ninety.

Yes, and it is one of the most common ways clients start. We keep your show and retrofit the instruments around it: message testing on what you say next, warming against a named account list, and attribution wired to the episodes you already publish.

START HERE

Find out if a show would work in your market. Before you build one.

The audit scores your last 180 days and tells you what a show should say, who it should reach, and what it should be expected to earn.
Book the diagnostic · $1,500
$1,500 FLAT. FIVE DAYS. FINDINGS YOURS EITHER WAY. · PREFER EMAIL? INFO@WHYZELABS.COM
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