Why buyers trust people, not pipelines, with Chris Walker
Chris Walker · Founder & CEO, ENCODED
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A WHYZE LABS PODCAST
The Trust Network
Where your market hears you think.
HOSTED BY ALANO VASQUEZ · FOUNDER, WHYZE LABS
B2B tech founders, SaaS operators, and cybersecurity leaders, on camera, saying the things their market actually decides on. No talking points, no pitch, one good conversation at a time. Hosted by the agency that turns hidden experts into trusted voices.
On the mic
Why buyers trust people, not pipelines, with Chris Walker
GUEST
Chris Walker · Founder & CEO, ENCODED
Chris Walker · Founder & CEO, ENCODED
HOST
Alano Vasquez
Alano Vasquez
LISTEN ON
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JOIN OUR PODCAST
Be our next guest. Put your voice in front of the buyers who decide.
One conversation, three things you walk away with. None of them are exposure.
01 · THE CONVERSATION
Your voice and your mission, in full
An in-depth conversation about the thing you know that your market doesn't. Not a Q&A, not a pitch slot. You say it in full, and we put it in front of the audience you want deciding about you. Recognition starts before the first call.
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02 · THE CONTENT, ON OUR DIME
A full production, yours to keep
Filmed, edited, clips cut for your own feed, transcript published, the works. You repurpose all of it anywhere, and there is no invoice. The show is how we invest in the network, and you see everything before it ships.
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03 · THE NETWORK
A seat on a roster that compounds
You join founders, CMOs, and CISOs your market already respects. Your name sits next to theirs, your conversation lives among theirs, and the association keeps working long after the episode airs.
Request a seat at the table
THE CONVERSATIONS
Recent episodes
On the mic
The operators who came to the table
Chris Walker
Chris Walker · Founder & CEO, ENCODED
Play episode
Aaron Zide
Creative Director. On design as a trust signal in cybersecurity.
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Luigi Lenguito
CEO. From Formula 3 to pre-crime: a racing mindset for predictive cyber.
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Suresh
CMO. On secrets management and video as a marketing engine.
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Steven Soderberg
On enterprise video content and virtual trade-show booths.
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Dani Woolf
Why assumption-led growth is killing your cyber company.
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Maria Velasquez
From corporate marketer to community builder.
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Kirk Jones
President. A client’s-eye view of working with Whyze.
Play episodeA SEAT AT THE TABLE
"The best episodes come from operators who will say the thing everyone else hedges on."
THE ONLY GUEST REQUIREMENT
Want a show of your own?
The Trust Network runs on the same engine we build for clients. In one working session we map your voices, your sharpest opinions, and your proof into a story track. You leave with the first month of episodes scoped, not a proposal to think about.
Some guests never leave. The conversation becomes clips, the clips become a program, the program becomes a show of their own. That is the point.
Some guests never leave. The conversation becomes clips, the clips become a program, the program becomes a show of their own. That is the point.
Talk through a show
NEVER MISS AN EPISODE
New episodes, plus the takeaways we do not post anywhere else.
New episode alert within 24 hours of release
Key takeaways and the best quotable moments
Guest bio, company links, and follow-up resources
Occasional behind-the-scenes notes from the host
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Trust-led growth for B2B, with vitals.
Arrive trusted.
Arrive trusted.