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REC · EPISODE 01 · YOUR EXPERTS, YOUR PROSPECTS

Trust is the funnel.

Your experts, in front of the people you need to win, every week.

Let's Talk How it works

Trusted on camera by teams at

Whyze Labs turns your experts into attention you can audit. We start from your pipeline number, put your people on camera in front of your buyers and in the AI answers they get, and hold that attention until trust is built and opportunities open, each one traced back to the moment it started.

TWO MINUTES · FROM THE FOUNDER

Agencies are built on tactics. We're engineered from
‍your growth number.

Most agencies sell a service and hope it moves something. We start from the number you are accountable for, work backwards to the people who decide it and the experts they will listen to, and never claim credit for momentum you already had. Views are not the outcome. Trust you can measure is. Here is how we do it.

Who we serve

Three markets where the person on camera is the credibility.

Complex, trust-driven decisions made by people you can name. The engine is the same. The outcome changes.

REC · CEO ON CAMERA01Security & infrastructure

Security & infrastructure

Vendors and services firms selling to a named list of accounts, a long cycle and a technical buyer who only listens to peers.

The outcomePipeline we opened, stamped by date

REC · IN YOUR STUDIO02Public sector

Public sector

Agencies, authorities and publicly funded entities whose leaders need a community, a board and funders to trust them by name.

The outcomeApproval, awareness and funding won

REC · REMOTE STUDIO03Professional services

Professional services

Consulting, financial advisory, legal and insurance firms where the expert is the product and the buyer wants to hear them think first.

The outcomeClients won, by name

How a program runs

From your number to the outcome, in four moves.

01PLAN

Plan

Capture

Run

Prove

Plan
Capture
Run
Prove

01 · PLAN

It starts with your number.

A pipeline goal, a funding target, a list of clients to win. We work backwards to the people who decide it, how often they need to see your experts, and for how long. By name, with the math shown before anyone records a word.

02 · CAPTURE

Experts on camera, once.

One recording a month or one roundtable a quarter. Your people, your customers, your partners, talking the way they talk in the room. A half day becomes a quarter of trailers, shorts, segments, quote cards and the ask. Every episode also becomes a transcript page that ChatGPT, Perplexity, Claude and Gemini can quote. Faces teach. Logos ask.

03 · RUN

A funnel that runs itself.

Every person on the list sees your expert about four times a week. The ones who lean in get the deeper cuts. The ones who come looking get one clear ask, and get named. Frequency capped, nobody paid for twice, the ads managed. You approve the list once.

04 · PROVE

Built for the people who sign.

One page a month with the numbers your leadership already tracks, including which AI answers cite your experts. The named people who came looking, handed to whoever follows up. And every outcome stamped by dates in your own system, never by opinion.

01 / 03 · THE METHOD

The method

TrustFunnels^™

Your faces, your content. A funnel that stays in front of the accounts you named until they show up, by name.

One offer per funnel. We put the people your market already believes on camera, run that content as sequenced ads to the accounts you named, cold to warm to hot, and point it all at one offer page. When they come, we reveal the companies and the people behind the visit and hand them to sales as pipeline, every outcome credited by date.

Let's Talk

Your faces, fueling your content The people your market already believes, on camera.

Account based marketing Sequenced ads to the accounts you named, cold to warm to hot.

The offer One thing you sell, and the one page it lands on.

Named Signals The companies and the people who came, named.

Pipeline Opportunities, by name. The promise we make.

02 / 03 · WHY TRUST

Why trust

Trust is scarce.

Anyone can generate content.
Few companies can generate a person your market believes.

AI is filling every feed with words nobody said. What still lands is a face your buyers know, saying what they know, and a customer saying it back. The platforms already price it in: the same post reaches six times more of the right people from a person than from a company page. Answer engines work the same way: ChatGPT and Perplexity quote named experts, not brochures. Faces teach. Logos ask.

Do our experts have to be on camera?

Personal posts outperform company posts.

Same content · same audience

0.0× more clicks
from a face

From a personTheir own profile

0.00%

From the logoThe company page

0.00%

Also 5.8× cheaper per click ($2.29 vs $13.23). Medians, ZenABM 2026 LinkedIn ABM benchmarks.

03 / 03 · WHY VIDEO

Why video

Captured once.

One unscripted hour with your expert.
A quarter of content.

Most teams avoid video because it feels like a production: gear, scripts, a crew, a calendar. We took that away. One recording becomes the trailer, the shorts, the episode, the segments, the quote cards, a transcript page built for AI search and the testimonial, each placed where it belongs in the funnel.

How do you record our experts?

Your expert on a remote recording, at their desk

REC · ONE RECORDING

Your expert, at their deskRecorded remotely, no script

Becomes, and runs layer to layer for a quarter

Cold Warm Hot

The reporting

The report you always wanted.

Not results twelve months from now. Progress every week, growth every month, and every outcome credited by a rule, not an opinion. Here is how we show whether the funnel is moving the needle.

Reached first, opened by sales

On your list before the deal

IN THE ROOM

$3,400,000

Reached · Jan

Opened · Apr

Visited · Jun

REACH TO OPENED · 3 MO

BENCHMARK, SECURITY · 4 MO

New accounts and win-backs

No open deal when we reached them

OPENED

$1,750,000

Reached · Feb

Visited · May

Opened · Jul

REACH TO OPENED · 5 MO

BENCHMARK, SECURITY · 6 MO

Opened before we reached them

OURS BY TIMING? NO.

NEITHER

$640,000

Opened · Feb

Reached · Apr

Visited · Jun

NO STAMP

BENCHMARK · 1 IN 5 DEALS

One year of a two-offer program, illustrative. Three outcomes, three dates each. Click any dot. Every outcome sits next to the Whyze benchmark for your market, built from every program we have run. Weekly: the named people who came looking, delivered to whoever follows up. Monthly: one page of progress your leadership can read in a minute.

How the stamp works

CLIENTS

Don't take our word for it.
Hear it from the people we work with.

Let's Talk

"I walked in to pitch a Fortune 500 board, and before I said a word, people in the room told me they'd been following my videos. In a security market full of static content, video made me the familiar face. That meeting started warm, and it keeps opening doors."

Kirk Jones

President, BlackLake Security

"Our experts are spread across business units and time zones. Whyze brought them on camera remotely, one hour at a time, and turned what they know into video our teams actually use. The result: over one million views across target accounts, and sales walks in with a head start."

Steven Soderberg

Marketing Manager, Lenovo

"Coming from traditional PR, I was skeptical about video. We gave it a try, and it grew into a podcast with millions of views. It has built real public awareness of our mission, keeps the community engaged, and puts our progress in front of the people who review our grants."

Derek Minnema

Executive Director, Capital SouthEast Connector JPA

FAQ

The questions every first conversation starts with. The rest we answer live.

01Do our experts have to be on camera?

Yes, and that is the point. Trust transfers from a person, not a logo, so the people your market already believes are the ones on camera, alongside your customers. It takes about an hour a month, there is no script, and most experts enjoy it once the first one is done.

No willing face yet? We start with your customers and a host from our network, and get you a face by month two. It is the first thing we fix, not a reason to wait.

02How do you record our experts?

Remotely, in a half day. We ship a plug-and-play kit (camera, mic, light) or dial in your webcam on a short setup call, then run a live-directed session on Riverside in 4K. No script. We bring the questions your buyers are already asking and your expert answers them the way they would in a room.

One session yields the full episode, a trailer, four shorts and two segments, plus the quote cards and statics derived from what was said. Your expert's commitment is about an hour a month. On-site shoots are available for events and flagship pieces.

03Will this show up in AI search?

It is built to. Every episode becomes a transcript page on your site: your expert named, your buyers' questions as the headers, chapters on YouTube. That is the kind of source ChatGPT, Perplexity, Claude and Gemini quote when someone asks about your category.

Each month we check 20 to 30 of the questions your buyers actually ask and show you which answers cite your experts, right next to the rest of your numbers.

04How long before we see results?

Reach starts in week one. The warm pool, the people who leaned in, is usually large enough to run against around month three. The clear ask opens in month four or five. Pipeline, funding decisions and new clients follow your cycle, not ours.

So in the first quarter, hold us to reach and warmth. From there, hold us to named people and the receipt.

05How do you decide what you get credit for?

By dates, not opinion. For a sale, two dates decide the hard part: the day the account first saw your expert and the day the opportunity was created. Opened before we reached them, Neither. Reached before it opened, it's ours to prove: if the deal came in through the offer page, a booked call or an identified visit, we Opened it. If sales opened it another way, we were In the room. Win-backs and expansion follow the same dates. For a public entity or a firm winning clients, the same logic applies to the outcome you track: an application, an award, a signed client. We report all three every month, including the Neither, from your own CRM.

06What does it cost, and is the media included?

It starts with a $1,500 diagnostic, five business days, credited back when you start. A one-offer program runs from $15,500 a month and covers the content track, the funnel operations and the monthly reporting. Media is paid by you to the platforms and managed by us; the amount scales with the size of your list, from a few thousand a month for a tight regional or public-sector audience to more for a large national account list.

The configurator shows the math for your number before anyone records a word.

07Do you replace our marketing team, or run outbound?

Neither. Your campaigns keep their names and your team keeps its momentum. We take the named list and the experts, and hand back warm people and stamped outcomes. Every week whoever follows up, a sales team, a partnerships lead or the executive director, gets the named people who came looking.

THE FIRST CONVERSATION

Let's talk.

Bring your growth goal and your deal size. We will show you what it takes to get in front of the people who decide, what that turns into over a year, and whether we are a fit. No pitch, no deck.

We don't replace your marketing
team. We're the layer that makes
it count.

Your campaigns keep their names. Your team keeps its momentum. We take the named list and the experts, and hand back warm people and stamped outcomes.