THE TRUSTFUNNELS™ WORKSHOP

Develop a winning strategy to get your executives and customers on camera in front of your buyers, and turn it into pipeline you can track.

Two working sessions with your CEO, CRO, and CMO. You leave with a plan to lower CAC, build trust at scale, and grow your pipeline.

Book a free 30-minute intro call

It's not a sales pitch.

The TrustFunnel: your C-suite, founders, experts, clients and partners on camera, feeding account based marketing, the offer, named signals and pipeline. Alano Vasquez in front of it.

Teams we've worked with

Your team keeps talking about getting your leaders on camera. Nobody agrees on what it would take.

Your CEO wants to be known in the market. Your CRO wants buyers who already trust your team before the first call. Someone is guessing at a budget. Without a real plan, nobody signs.

The workshop fixes that first. In two sessions, the people who own revenue see how a program like this works and what it needs, including how long it takes. Then you decide.

Book a free intro call
Alano Vasquez, Founder, Whyze Labs 2:04
Alano VasquezFounder, Whyze Labs

Alano explains what the workshop is, who it is for, and what you walk away with.

How the workshop works, step by step.

We're there to teach your team how this works, get everyone aligned, and build a funnel that grows pipeline in a way you can measure and count on.

1

Step 1: Intro call (30 minutes)

We check whether it's a fit. Either way, you get a rough pipeline estimate.

2

Step 2: Session 1, how it all works and your business (90 minutes)

We teach

How to put your people on camera, how LinkedIn decides who sees what, how your sales team uses the content, how the tracking works, how buyers research in AI search, and how one recorded conversation becomes weeks of content. We also show you the editing, production, and distribution systems we built in-house.

We learn

Your core offers, your CRM, what you've spent on paid campaigns before, your new and expansion pipeline goals, how your pipeline converts today, and what is and isn't working.

3

Step 3: Follow-up email

We email you the questions we still need answered.

4

Step 4: Session 2, your plan

Within a week of getting your answers, we come back with how many funnels to run, the budget we recommend for running them, and how many of the right people you can reach and how often. We walk through every number and hand you the written plan.

This is a paid workshop. The full fee is credited to your first program.

WHO

Who should be there: Your CEO, CRO, and CMO, or the most senior people in those seats, plus anyone who might go on camera.

Book a free intro call

What past workshops have turned up.

$514K

in wasted spend on paid campaigns, caught and redirected for a client

207

warm prospects from target accounts found on a client's website, people who had visited but were never passed to sales

6x

better content performance for a client, from promoting posts on its leaders' own profiles instead of the company page

What you leave with.

A written plan your whole leadership team has seen and agreed on
How many of the right people you can reach, and how often
How many funnels to run, and the one offer each funnel points to
What to expect at 90 days, and what takes longer
How the plan supports your new pipeline goal and your expansion pipeline goal with current customers
The tracking we'd set up, and how it connects to your CRM
The budget we recommend for running it
Who from your team goes on camera

If you want us to run it, the next step is usually a one-year program with a check-in at 120 days. Your workshop fee counts toward it.

Book a free intro call

What your team will understand by the end.

01

What it costs to do right, and how long it takes.

The first signs show up early: site visits, views, clicks, and the names of people from your target companies who came to look. Pipeline and revenue take longer, and we show you why.

02

How your sales team uses it.

Every week we tell your reps which people from your target companies watched, engaged, or visited. Reps use the videos and posts in their own outreach, so they're never reaching out cold.

03

How you'll know it's working.

We set up attribution software, website visitor identification, and a connection to your CRM. You see which companies watched and which deals the content was part of, in your own system.

04

How your buyers choose today.

They research on LinkedIn, and more and more in AI search, long before they talk to sales. They shortlist people they already know.

05

How LinkedIn decides who sees what.

We're LinkedIn Marketing Labs certified. We show you how to get your people in front of the companies you want to reach.

06

How one conversation turns into weeks of content.

We record once, then edit and distribute it using the production systems we built in-house.

BlackLake Security had already tried the usual playbook.

Before Whyze, BlackLake had tried Google Ads, website projects, and other agencies. With us, their founder, president, sales leaders, and technical experts went on camera themselves. We produced the content and got it in front of their market every week.

Your people only have to show up and talk about what they know. We film it, make it look great, and get it seen by the right buyers.

$20M+ in pipeline over 18 months

Kirk Jones, President, BlackLake Security
Kirk JonesPresident, BlackLake Security

Who this is for, and who it isn't.

This is for you if:

You're a founder, CEO, or revenue leader who owns a pipeline, revenue, or funding number, and you're willing to try something new to hit it.
You sell in B2B tech, cybersecurity, or the public sector, and your buyers have to trust a person before they buy, sign, or fund.
You've tried Google Ads, events, or agencies, and you still don't have one system that gets you known and brings in deals.

This isn't for you if:

You need help with a single event, or more leads by next month. This only works when the people who own revenue take part.

FAQ

Questions leadership teams ask us.

01Is the intro call a sales pitch?

No. You get a rough pipeline estimate either way, and we'll tell you straight if it's not a fit.

02What will this cost to do properly, and what happens if we start smaller?

In Session 2 we show you what a program needs to work, and what a smaller start would and wouldn't get you. You see the numbers before you commit to anything.

03How long until we see results, and what will we see first?

Views, site visits, clicks, and the names of people from your target companies who came to look show up first. Pipeline and revenue take longer. Your plan spells out what to expect at 90 days and after.

04Who on our team needs to be on camera, and how much of their time does it take?

Usually your founder or CEO, plus sales leaders and technical experts. One recorded conversation becomes weeks of content, so it takes far less of their time than most people expect. Your plan names who and how often.

05How will our sales team actually use this?

Every week we tell your reps which people from your target companies watched, engaged, or visited. They use the videos and posts in their own outreach.

06How will we know it's working, in our own CRM?

We set up attribution software, website visitor identification, and a connection to your CRM. You see which companies watched and which deals the content was part of.

07How many of the right people can we reach, and how often?

It depends on who you sell to, so we work it out from your list of target companies. It's one of the numbers in your written plan.

08Why our own people on camera, and LinkedIn, instead of more of what we already do?

Your buyers look people up on LinkedIn and in AI search long before they talk to sales, and they trust a person more than a logo. BlackLake tried Google Ads, website projects, and agencies first. Things changed once their own people went on camera.

Book a free intro call and get your pipeline estimate.

Bring three numbers:

1Your average deal size
2Roughly how many companies you sell to
3How long your sales cycle usually runs

On the call we'll give you a rough estimate of how much new pipeline a program like this could build for you, and how long it would likely take. It's a starting point, not a promise. If it makes sense, we set up Session 1.

This is a paid workshop. The full fee is credited to your first program.

Pick a time · 30 min · Zoom

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